The Prosche Junior Academy, was my personal project which I developed during my Internship at Porsches design studio in Weissach. It’s been a dream come true to learn from such an incredible team while creating my own vision for a Porsche concept. 
The project started with a simple question, I asked myself: What makes a Porsche? Simplistic design, natural and full volumes combined with sporting purity. At least that’s my interpretation of the „Porsche-Feeling“. I wanted to create the most pure form of Porsche possible. So i started with thinking of the most pure form of driving/racing. Which would be a open wheel racing series. 
Especially the 60s era of formula cars.
To me this era resembles absolute purity: 4 Wheels, engine, driver and a fueltank. That’s all there is. So Naturally I took the Porsche 804 from 1962 as my main inspiration.
This simple formula helped me create the Porsche Junior Academy.
To find a minimalist form which embodies the porsche feeling, without relying on volumptious fenders was quite a challenge. But eventually, by using a neutral, simplistic and technical approach. I was able to generate a purposeful and consequent form. Which shows the main construction of the academy racer. 
Like in the classic 60s formula cars I wanted the engine to be exposed, to show off the new technology. Therefore I imagend an engine which also refelects the simplistic and pure form of the exterieur. 
This 4cylinder boxer engine is supposed to have all its wires and pipes inside of the main body, to protect the delicate parts from additional engine wear and stress.

My Key-Sketch clearly showed a main body with automotive surfacing, intersected by the technical aesthetic of the open engine. With this idea in mind i started working in Photoshop.
 The technical aesthetic developed into a purposeful productlike form language, to clearly communicate the tool/sportsgear like nature of the product.
This is the Porsche Academy:
The idea was to create a tiny E-Fuel driven formula car for Porsche. Absolute purity. Minimal aero + minimal weight + 4 cylinder boxer engine = maximum fun & perfect opportunity to learn the basic racing craft.

With this one make series Porsche would be able to scout for young talents. This series is supposed to take place prior to every F1 race and replace the Porsche Supercup. Like the Porsche Supercup this formula car runs on 100% carbon neutral E-Fuel and is supposed to show the world that racing with all its nuance can be green and sustainable.

Porsche would be able to get new talents straight from karting and lower racing series, let them further develop their racing craft and give them the opportunity to step up to more advanced racing series, like F1 & WEC. All while promoting the development of E-Fuel.
   
   
       
      

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